If you have been online these past several days, it is nearly impossible that you missed the new “What I really do…” meme depicting various jobs and how they are perceived by others versus what …Read More
Bizo (www.bizo.com) has just announced a major new executive hire – Frannie Danzinger as Director of Market Development – and a fantastic growth of over 130% in 2011. I have spoken to Russell Glass, Bizo’s CEO, about business audience targeting and how it supports Bizo’s recent growth.Read More
“Earned media” is inconsistent and famously difficult to value. Jun Group (www.jungroup.com), the premier social video platform, has recently announced a study that provides simple metrics for valuing earned media – and clear evidence that social video programs consistently deliver earned media results. I have spoken to Mitchell Reichgut, Founder and CEO of Jun Group, who kindly shared some of his experience and thoughts on earned media measurement.Read More
Following YuMe’s recent launch of interactive ads for engagement across online, connected TV and mobile platforms, we have talked to Scot McLernon, YuMe’s Chief Revenue Officer, who explains further how brands can achieve superior audience engagement through video ads.
Otilia Otlacan: YuMe has just launched three ad units, all focused on increasing the brand engagement of video ads. Can you comment on what have been the drivers behind this launch, what has made you look into new ad formats?
Scot McLernon: This particular launch was primarily driven by findings from our brand advertiser clients and our Innovation Lab. Many YuMe advertisers want to run interactive ads on the YuMe Connected Audience Network as opposed to plain pre-rolls that lack opportunities for immediate, on-the-fly engagement. As a result, we now offer interactivity to all advertisers, particularly those seeking high brand engagement metrics.
Shiny Ads (www.shinyads.com) has recently announced the launch of their audience targeting platform; Roy Pereira has kindly agreed to give me more insights into this breakthrough product that helps publishers make the most of of their ad inventory.Read More
The mobile advertising scene is rapidly changing and growing. Mojiva (www.mojivainc.com), one of the main players, has recently closed a $25 million Series C round of funding and is strenghtening its executive team. Dave Gwozdz, Mojiva’s CEO, talked to us about recent developments in mobile advertising, as well as some of its pain points.Read More
Back in August, Casale Media launched casaleX, a premium ad exchange that grants select DSPs and agency trading desks exclusive access to brand-safe inventory. Following the launch, we have spoken to Andrew Casale, VP of Strategy at Casale Media, about how the ad exchange environment is re-shaping these days.Read More