It’s been nearly half a year since the winners of the IAB Rising Star competition have been announced, and Pictela’s pushown ad format was one of them. It looks like the format is a real success and not just an ephemeral wonder, which is why we wanted to find out some more insights right from the source. Below is a Q&A with Greg Rogers (Co-founder and CEO of Pictela), discussing the IAB pushdown format and how it fits into the larger picture.Read More
Following DoubleVerify’s launch of Navigator earlier this week, I had a Q&A session with Oren Netzer, the company’s CEO, who explained the product in more detail.
Otilia Otlacan: You have just announced the launch of Navigator, an end-to-end monitoring and reporting solution for ad networks and platforms. What would you say was the #1 driver behind the launch, what in the current landscape has made it a necessity?Read More
In light of recent trends indicating a resurgence of online display advertising, I have spoken with industry veteran Jeff Weitzman, who had some valuable insights to share.
Otilia Otlacan: Your company, Buysight (www.buysight.com), has recently announced the launch of an ad platform that can bring display ads closer to the paid search model of effectiveness. Why do you think there was a need to push display ads in that direction, what was the main driver?Read More