Last month, adBrite announced the launch of their Real-Time Pricing™ solution that maximizes ad revenue for premium publishers by automatically optimizing the floor price for every page view on their properties. I spoke with Iggy Fanlo, adBrite’s President & CEO, about what this launch represents and how RTP can serve both publishers and advertisers.
Otilia Otlacan: Congratulations on the recent launch of adBrite’s Real-Time Pricing solution! Could you tell us what prompted you to look into offering RTP to adBrite’s premium publishers?
Read MoreSeptember 19, 2011 Tags: ad revenue maximization, adbrite, adbrite rtp, iggy fanlo, real-time pricing
Category: Advertising & Marketing, Interviews, Online Business No Comments 
It’s been nearly half a year since the winners of the IAB Rising Star competition have been announced, and Pictela’s pushown ad format was one of them. It looks like the format is a real success and not just an ephemeral wonder, which is why we wanted to find out some more insights right from the source. Below is a Q&A with Greg Rogers (Co-founder and CEO of Pictela), discussing the IAB pushdown format and how it fits into the larger picture.
Read MoreSeptember 5, 2011 Tags: greg rogers, iab pushdown, iab rising star, pictela
Category: Advertising & Marketing, Interviews, Online Business No Comments
Following DoubleVerify’s launch of Navigator earlier this week, I had a Q&A session with Oren Netzer, the company’s CEO, who explained the product in more detail.
Otilia Otlacan: You have just announced the launch of Navigator, an end-to-end monitoring and reporting solution for ad networks and platforms. What would you say was the #1 driver behind the launch, what in the current landscape has made it a necessity?
Read MoreAugust 15, 2011 Tags: doubleverify, doubleverify navigator, online media verification, oren netzer
Category: Advertising & Marketing, Interviews, Online Business No Comments
In light of recent trends indicating a resurgence of online display advertising, I have spoken with industry veteran Jeff Weitzman, who had some valuable insights to share.
Otilia Otlacan: Your company, Buysight (www.buysight.com), has recently announced the launch of an ad platform that can bring display ads closer to the paid search model of effectiveness. Why do you think there was a need to push display ads in that direction, what was the main driver?
Read MoreAugust 1, 2011 Tags: audience targeting, buysight, display advertising resurgence, display advertising trends, jeff weitzman
Category: Advertising & Marketing, Interviews, Online Business No Comments
Following on Monday’s announcement from Local Yokel Media on the launch of the first hyperlocal online ad marketplace, I had a Q&A session with Dick O’Hare, CEO and Founder of Local Yokel Media.
Otilia Otlacan: You have recently launched Local Yokel Media – Congratulations! – the first hyperlocal online ad marketplace. What were the main drivers of this launch, what made you look into hyperlocal opportunities?
Read MoreJuly 20, 2011 Tags: ad targeting, dick o'hare, hyperlocal targeting, local yokel media, lym
Category: Advertising & Marketing, Interviews, Online Business 1 Comment
As part of the “Experts Talk” series of interviews I run on Ad Operations Online, I have asked Roy de Souza, co-founder and CEO of Zedo, to clarify a few aspects on how ad exchanges work and where they are heading to nowadays.
Otilia Otlacan: Ad exchanges are a hot topic these days, and, as you so clearly explained 1, they may overtake ad networks in terms of agency buys. Still, there are many in the online media arena who aren’t too sure on the difference between the two. To start with, could you give our readers a clarification on what distinguishes an ad exchange from an ad network?
Roy de Souza: An advertiser can think of an exchange as an Amazon.com type site that sells advertising space. Agencies go there, see what ad space is available and buy it.
July 13, 2011 Tags: ad exchanges, ad networks, ad operations online, ad serving, roy de souza, zedo
Category: Advertising & Marketing, Interviews, Online Business 1 Comment
It’s been about a week that I am fiddling with Facebook’s main career apps – BranchOut and BeKnown – and while I believe it is generally a good idea to use both, I think a …
Read MoreJuly 11, 2011 Tags: beknown, branchout, branchout vs beknown, facebook, social media
Category: Jobs and Careers, Online Business, Social Media 1 Comment