Following on Monday’s announcement from Local Yokel Media on the launch of the first hyperlocal online ad marketplace, I had a Q&A session with Dick O’Hare, CEO and Founder of Local Yokel Media.

Otilia Otlacan: You have recently launched Local Yokel Media – Congratulations! – the first hyperlocal online ad marketplace. What were the main drivers of this launch, what made you look into hyperlocal opportunities?